About

I am currently Design Systems Lead at Prospa, giving our designers and developers the tools to keep small businesses moving.

I am responsible for identifying business, design, and development needs, defining parameters for design system componentry, documentation, and governance, and leading our team to create and deploy a functional and durable design system to our users.

With over 15+ years of experience in product design & a previous 6 years in graphic, print, marketing & digital design. A knack for problem-solving & visual design and my keen curiosity has me always looking to expand my knowledge in all things design & technology.

Brody MacLean presenting at the Prospa brand launch

Vision

I want to work on meaningful and valuable products that do good, for mankind, nature and the planet.

I want to dedicate my skills, experience and knowledge to projects and people who want to make this world a better place.

How I work

1. Start from First Principles

I believe that to truly solve a problem, you have to work hard to understand the real context behind it. Nothing matters if you aren't truly grappling with the problem underneath the problem.

2. People-First Leadership

Creating enduring, impactful products is a team sport. I believe in building teams that are the right size, comprised of the right people, that care about each other deeply, and that have the space and safety to work creatively and quickly.

3. Build Systems to Move Fast

When you know what needs to be done, you need to be able to move fast. I believe in building systems that allow you to move efficiently, and that are flexible enough to change as you learn more.

4. Every Problem is a Gem

Different problems require different approaches. I believe in using the right approach for the job, and that there is no one-size-fits-all solution. Knowing how to adapt to each situation is key.

5. Wireframe & Prototype When You're Stuck

When the path forward is unclear, exploration through prototyping, sharing internally, testing externally, and iteration is better than over-solving slowly.

6. No Bullshit

Doing great work is hard enough without having to deal with politics, ego, or other friction. I believe in being direct, honest, and transparent, and that the best work happens when you're working with people you trust.

Connect with me